Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from shopmelloswim.com (the “Site”).
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including:
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Web browser
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IP address
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Time zone
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Cookies installed on your device
As you browse the Site, we also collect:
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Pages and products you view
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Websites or search terms that referred you
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How you interact with the Site
We call this “Device Information.”
When you make or attempt to make a purchase, we collect:
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Name
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Billing and shipping address
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Payment details (including credit card numbers)
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Email address
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Phone number
We call this “Order Information.”
Together, Device Information and Order Information are referred to as “Personal Information.”
2. How We Use Your Personal Information
We use Order Information to:
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Fulfill orders (process payment, arrange shipping, send confirmation)
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Communicate with you
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Prevent fraud or risk
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Provide product updates or promotions (based on your preferences)
We use Device Information to:
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Prevent fraud (especially using IP address)
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Analyze and improve how visitors interact with the Site
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Evaluate marketing and advertising campaigns
3. Sharing Your Personal Information
We share your data only with trusted partners:
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Shopify — to operate our online store
Shopify Privacy Policy -
Google Analytics — to understand user behavior
Google Privacy Policy
Opt-Out
We may also share Personal Information to comply with legal obligations, protect our rights, or respond to law enforcement requests.
4. Behavioral Advertising
We may use your information to deliver ads or promotions we believe are relevant to you.
You can opt out of targeted ads here:
5. Do Not Track
Please note: We do not alter our data practices in response to “Do Not Track” signals.
6. Your Rights (for EU Residents)
If you're a European resident, you have the right to:
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Access your personal data
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Correct, update, or delete your information
To exercise your rights, contact us using the info below. Note that your data may be transferred outside Europe, including to Canada and the USA.
7. Data Retention
We retain Order Information unless and until you request deletion.
8. SMS & Cart Abandonment
We use cookies to track items added to your cart, including abandoned items. This allows us to send cart reminders via SMS (if you opted in).
9. SMS & Third-Party Sharing
We do not sell or share your SMS opt-in with third parties for unrelated purposes. We may share your consent status with vendors that help us deliver our SMS services (e.g., messaging platforms or telecom providers).
10. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or for legal/compliance reasons.
11. Contact Us
If you have questions or concerns about this Privacy Policy, you can reach us at:
📧 contact@shopmelloswim.com
📬 Mello Swimwear LLC — 13 Brill Street, Newark, NJ 07105, United States
ABOUT US
Founded by Tatheane Mello, Mello Swim was born from the desire to create more than just bikinis — it was born from the vision of building a brand that represents the beauty, strength, and sensuality of Brazilian and Latina women in the United States.
Through her passion for fashion and her multicultural background, she brought this dream to life.
Each Mello Swim piece is designed with intention: to enhance the female silhouette with elegance, to offer comfort without compromising style, and to provide a luxury experience that goes beyond aesthetics — one that connects with confidence, identity, and self-love.
We believe true luxury lies in the details, in exclusivity, and in emotional connection. That’s what we deliver: bikinis that embrace, inspire, and make every woman feel powerful, unique, and unforgettable.
With love,
Tatheane Mello
Founder of Mello Swim